Electronic Commerce 12th Edition by Gary Schneider (English) Paperback Book

Electronic Commerce 12th Edition by Gary Schneider (English) Paperback Book

Product Information
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today''s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
ISBN-10 ‏ : ‎ 1305867815
ISBN-13 ‏ : ‎ 978-1305867819

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